Vehicle Wraps: An Effective Way to Market Any Small Business

Posted By on September 7, 2015

Vehicle wraps can be used successfully to advertise your small business. Unfortunately, a lot of business owners don’t know what these wraps are or how they can help increase business.

Although this form of advertising won’t be ideal for every business, they can work very well for many small businesses.

An interesting fact is that roughly 95 percent of advertising is made to target the passengers and drivers of vehicles. Before making your own investment in vehicle wraps, it’s important to understand the basics.

What Are Vehicle Wraps?

The best way to describe a wrap is a mobile billboard. Your marketing message is digitally printed and converted into a wrap, which is placed over a vehicle. The wrap must be installed professionally, and it can be made to fully cover the vehicle, or it might only cover a portion of it.

Although it’s somewhat rare, some wraps are made to also cover the vehicle’s windows. What really makes vehicle wraps effective is the fact that they’re made of strong, full color graphics. A typical wrap can last as long as five years.

Wraps Aren’t Only For Large Vehicles

A lot of small business owners hold the belief that vehicle wraps only make sense when applied to large fleets of vehicles. The reality is that they can work well for businesses of any size.

In fact, many small business owners feel like vehicle wrapping really helps to solidify their brand and makes them feel like a much bigger company.

It’s a form of advertising that helps business owners get their company logo in front of potential customers. A lot of small business owners feel that vehicle wraps put their businesses in the same league as the larger, established franchises.

What Is The Average Cost?

The cost of a wrap depends on the size of the vehicle, among other things. The good news is that virtually any vehicle can be wrapped. Maybe you’ve noticed that even large semi-trucks are wrapped.

The cost to wrap a typical vehicle with your company logo can cost anywhere from $1,500 to $3,000. These prices estimates include the actual materials needed and professional installation.

How Well Does It Work For Advertising?

According to some recent advertising data, mobile advertising is one of the most efficient, effective and economical form of advertising.

In terms of cost per 1,000 impressions, it’s one of the cheapest but effective forms of advertising out there. On average, small business owners can use vehicle wraps to pay about four cents per 1,000 impressions.

If you’re wondering what the ROI is, many business have scored new customers from the vehicle wrap before they even made it home from the installation shop. In other words, wraps can be an effective way to market any small business.