8 Tips for Creating a Unique Logo

Posted By on September 23, 2015

At first, designing a logo may sound fun and easy. After spending two weeks deciding on the perfect font combination, though, you know that it’s much more difficult than it seems at first. Here are a few things to keep in mind to design a great, unique logo for your brand.

1. Smashing Magazine suggests never having an amateur design your logo; instead, always work with a professional.

2. Steer clear of trends. Once the trend burns out, your business will look outdated. Or, even worse, the trend can become cliche and a logo that was once cutting-edge will just be one more in a long line of similar-looking logos.

3. Use your logo to illustrate the key benefits of your business. This tip from Entrepreneur can be applied to any business, but it’s still a way to make your logo unique. Why? You’ve determined what sets you apart from the crowd – your unique features – and you can express those through your logo.

4. Don’t forget to use color, even if you want your logo to be streamlined and clean. Every color choice has its own message and implication. For example, if you have a young, bold brand, you may want to use bright colors in your logo. If your brand is more traditional and sophisticated, you may want to use muted colors, so long as they’re not overlooked. Either way, don’t convey the wrong message by using the wrong color or by opting to leave color out completely.

5. Keep your logo simple and creative. These may seem like opposite characteristics, but they work together quite well when it comes to logo design. For example, picture the FedEx logo. It’s just a simple logo with the “FedEx” brand name, right? If you look closer, the image has negative space that forms an arrow. You don’t need to see the arrow to understand what business the logo is for, but it does add an element of creativity once you know it’s there.

6. Don’t be afraid to take something generic or basic and then tweak it just a little bit. For example, Evernote took the basic image of an elephant and with just a few design changes, made it completely their own.

7. Consider using custom type that you design yourself. Otherwise, you could end up using the same font that 100 other brands use, too.

8. Depending on your type of business, you may want to convey a sense of motion in the logo, like Twitter did with their blue bird.

No matter how much time and effort you put into your logo, don’t expect instant success. It takes time for a new brand to become recognizable. Even the biggest companies today were new at one point or another.